Fresh Fruit-ure Fills Fruitas Cups!
The 2016 Presidential Elections is fast approaching and Filipinos have been very vocal about their views and opinions on their presidential bets.
This election year, Fruitas came up with a campaign entitled “Vote for a Fresh Fruit-ure”. The term “Fresh Fruit-ure” was coined with the aim to help our fellow Filipinos gain a fresh perspective when choosing the country’s next leader. The campaign’s prime objective is to encourage Filipinos to dig deeper and choose their “fruiture” leader by asking the question “What makes a great leader?”